sigh.
i realized that the last time i blogged, it was almost 3 weeks ago.. from studying for exams to playing around after exams..
tmr, i'll be starting work at the zoo. of cuz i'm happy and really excited. but also getting really nervous. plus of all days, i fell sick yesterday.. so kinda still recovering today. yikes.
nothing much to say in this entry. just to let everyone know i'm starting work! will not be as free anymore.. but can still find me for dinner! hopefully i can get some photos tmr at work.. :)
Sunday, April 29, 2007
Monday, April 09, 2007
our little cocktail.
i'm in the midst of studying for my stupid exams so i shall not spend too much time blogging.. here's some pictures of martine is the meantime..
in the first couple of days that martine was here, it was trying to find its spot. so it was experimenting sleeping everywhere.. in this picture, it was sleeping under come wooden box thing in my room.. see its paw?
this was taken yesterday.. after a day out having fun, it went straight to my bed and slept. haha. it was damn funny.
again, on my bed... it was staring at the maid when she was clearing the trash from my room.. martine gets excited when there's movements.. so she was staring pretty intensely at wiwin. haha.
ok... that's all for now.. martine is such a pretty cat.. :)
in the first couple of days that martine was here, it was trying to find its spot. so it was experimenting sleeping everywhere.. in this picture, it was sleeping under come wooden box thing in my room.. see its paw?
this was taken yesterday.. after a day out having fun, it went straight to my bed and slept. haha. it was damn funny.
again, on my bed... it was staring at the maid when she was clearing the trash from my room.. martine gets excited when there's movements.. so she was staring pretty intensely at wiwin. haha.
ok... that's all for now.. martine is such a pretty cat.. :)
Saturday, April 07, 2007
Thursday, April 05, 2007
Wednesday, April 04, 2007
my immortal
if you loved me, you would be here with me.
and if you have to leave, i wish that you would just leave.
and if you have to leave, i wish that you would just leave.
Sunday, April 01, 2007
good things come in 3s!
i refuse to let other more joyous happenings be in the same post as the bad one. argh. (read the previous post to know what i am talking abt... )
anyway, as busy as i was, i went for my interview at the zoo on monday. i know most pple think it's crazy to wanna do an internship at the zoo.. i think because everyone wants a bank job nowadays, it's a little overwhelming.. i dun understand those pple, to me, banks are boring. and i dun think i will survive that. having said that, that's where the money is too. and if one day i am really in need of money, u might find me there! haha.. right.
anyway, on wed, i finally heard from them! I GOT THE JOB!!! :):):)
here's what the email said:
Hi Reina, I am pleased to inform you that you have been offered the internship with Zoo. Kindly log on to OnTRAC asap to 'accept' the offer, and drop me an email once you have done so. You would also be required to submit the completed Indemnity Form to me prior to your internship commencement. At the same time, please find attach the Internship Performance Appraisal form. Towards the end of your internship, please pass the form to your supervisor and request for him to complete the appraisal for you. The completed form can be emailed/mailed/faxed back to me (see my contact details below). Lastly, below is a note from Zoo. Pls take note: -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Please be informed that all trainees attached to the Singapore Zoological Gardens are required to be vaccinated against influenza as a form of protection. This is part of the precautionary measures against the threat of bird flu. The vaccination can usually last for a year. For trainees who have not taken flu jab within the past 12 months, they are advised to visit any clinics to get the vaccination at their own cost. Usually the cost range from $20 to $30+. The trainees will need to provide document proof to us within the first week of work. If they would like to go through our company doctor to get the flu jab, the rate is at $20. Please let me know in advance so that we can arrange for that.
when i saw i have to take a jab, i nearly fainted! haha.. but i'm really really excited to get this job so hopefully, i can overcome my fear this time.. yikes. (char, i can already hear u laughing at me.. )
anyway, yes yes yes! pls come find me at the zoo from 23/04/2007 to 03/08/07! and we can eat ben n jerry's! heee..
on other good news:
it was another email..
Hi Reina, Congratulations! Your initial application to Norwegian School of Management - BI is successful! Please let me know by 10 Apr (Tue), whether you'll like to accept this placement, so we can nominate you to our partner. Once they've accepted you as our nominee, more information regarding application procedures will be provided. Let's work closely together to make this exchange happen for you! Cheers! Ying
YAY YAY!! it's my first choice and lionel's going too! how exciting.. i can't wait! although i seriously hope i dun play so much that i dun even pass. haha.. and that means that i really have to save saving! norway is crazy expensive i heard.. BK meals are S$25!! sigh.. friends who are reading this, it's time to start treating me and showing me ur love for me by donating to my norway fund! haha! :p
ok.. so lastly, martine is here!
martine is the cat my sister had when she was in aussie. and she finally brought it back.. it's a really pretty cat. although i'm still pretty worried it will attack the rabbits.. sigh.
see pheebe hiding under my leg.. haha.. martine doesn't really bother about the rabbits and in fact, i think it's scared of derby and derby's sudden movements. haha..
anyway, as busy as i was, i went for my interview at the zoo on monday. i know most pple think it's crazy to wanna do an internship at the zoo.. i think because everyone wants a bank job nowadays, it's a little overwhelming.. i dun understand those pple, to me, banks are boring. and i dun think i will survive that. having said that, that's where the money is too. and if one day i am really in need of money, u might find me there! haha.. right.
anyway, on wed, i finally heard from them! I GOT THE JOB!!! :):):)
here's what the email said:
Hi Reina, I am pleased to inform you that you have been offered the internship with Zoo. Kindly log on to OnTRAC asap to 'accept' the offer, and drop me an email once you have done so. You would also be required to submit the completed Indemnity Form to me prior to your internship commencement. At the same time, please find attach the Internship Performance Appraisal form. Towards the end of your internship, please pass the form to your supervisor and request for him to complete the appraisal for you. The completed form can be emailed/mailed/faxed back to me (see my contact details below). Lastly, below is a note from Zoo. Pls take note: -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Please be informed that all trainees attached to the Singapore Zoological Gardens are required to be vaccinated against influenza as a form of protection. This is part of the precautionary measures against the threat of bird flu. The vaccination can usually last for a year. For trainees who have not taken flu jab within the past 12 months, they are advised to visit any clinics to get the vaccination at their own cost. Usually the cost range from $20 to $30+. The trainees will need to provide document proof to us within the first week of work. If they would like to go through our company doctor to get the flu jab, the rate is at $20. Please let me know in advance so that we can arrange for that.
when i saw i have to take a jab, i nearly fainted! haha.. but i'm really really excited to get this job so hopefully, i can overcome my fear this time.. yikes. (char, i can already hear u laughing at me.. )
anyway, yes yes yes! pls come find me at the zoo from 23/04/2007 to 03/08/07! and we can eat ben n jerry's! heee..
on other good news:
it was another email..
Hi Reina, Congratulations! Your initial application to Norwegian School of Management - BI is successful! Please let me know by 10 Apr (Tue), whether you'll like to accept this placement, so we can nominate you to our partner. Once they've accepted you as our nominee, more information regarding application procedures will be provided. Let's work closely together to make this exchange happen for you! Cheers! Ying
YAY YAY!! it's my first choice and lionel's going too! how exciting.. i can't wait! although i seriously hope i dun play so much that i dun even pass. haha.. and that means that i really have to save saving! norway is crazy expensive i heard.. BK meals are S$25!! sigh.. friends who are reading this, it's time to start treating me and showing me ur love for me by donating to my norway fund! haha! :p
ok.. so lastly, martine is here!
martine is the cat my sister had when she was in aussie. and she finally brought it back.. it's a really pretty cat. although i'm still pretty worried it will attack the rabbits.. sigh.
see pheebe hiding under my leg.. haha.. martine doesn't really bother about the rabbits and in fact, i think it's scared of derby and derby's sudden movements. haha..
forget pageone, move on with the story.
for the past week that i haven been blogging, alot of things happen. mostly good. but just one really bad something.. so i'll start with the bad.
if u do not know what pageone is, let me tell u what it is. it is a small and really plain bookstore with overly priced books all in the name of art. believe me, those books can be found anywhere, just cuz they say we're targeting the arty farty people.. it's all bullshit. kino and borders have the same books at a lower price and at a better, more convenient location.
as written on lionel's blog:
"Okay basically this is an Advertising project for a real client: PageOne, a bookstore in VivoCity. They've quite well known in some countries like Hong Kong, but in Singapore there presence is BLAAATTT. That means nobody knows who the hell they are.
So the aim was to come up with a campaign for them to 1) Raise Awareness, 2) Increase Patronage , 3) Increase Sales. And it was to be feasible and stay within a budget of $15k / 3 months.
My group identified that the problem was mainly because they didn't have a brand image. So we proposed a campaign that would work around the 'Green Dot' in the O of the logo. Basically our objective is to have consumers immediate think of PageOne when they see a circle with that particular shade of green.
We also played with the idea of how books transport you to another world.
In summary, we came up with a series of strategies, I'm only going to put a couple up. One is an outdoor campaign at Raffles Place to raise awareness which would look like this:
Another is Outdoor floor stickers at the MRT which look like this:
Also a print ad which would look like this:
kay you may not think it's impressive, but we thought it was and we were led to believe that it was because when we sent in the proposal, this is what the client said about it:
- "Clear strategies and potentially interesting concepts"
- "The team is a bit more advance in their ideas, but need to work on how they can gel all the fragments together"
So naturally, we assume we're going on the right track right!??!
Here's what the feedback after our presentation was:
1) It's been done before like 6 years ago in HK, it was a flop.
2) Idea is too simple. All the other groups probably thought of it but decided to be bolder and do more adventurous campaigns.
3) Disappointing we chose to do this simple campaign, and not think out of the box.
WTF!?!?!?
Firstly, if it's been done before, why didn't you say so in the feedback which was like a month ago!?
Secondly, it's not too simple. It's simple because they simply do not have a brand image. You have to establish THAT before you go into other bolder campaigns, or nobody will know who the hell you are!
Thirdly, we're not NOT thinking out of the box, we're just being realistic and sticking to the needs and budget of the client. So we look FEASIBLE.
And the worst part? She said this is an academic exercise and we should have explored the full range of our creativity. KNN!! The whole point of having a client is to try to replicate an actual scenario wat..If it's purely an "academic exercise" , why give a bloody budget in the first place?!
Wahlau...and this project is 40% of the final grade!! Even though the client only determines 30% of this and the prof determines 70%...it's still very significant!
Anyway, even the prof thinks the client is full of shit. When the client kept going on and on and wouldn't shut up, (see previous post) he actually took the TA's camera and snapped a picture of him. And They were both sitting beside the client..HAHA!
So after class a lot of us stayed back to bitch abt the client, this group came up with an ad slogan for an anti PageOne movement. It'll read:
"Forget Pageone, move on with the story."
Haha! I thought that was hilarious!
I'm ESPECIALLY bitter cos i was up ALL NIGHT doing the presentation, I didn't sleep a wink just doing it up. At least the prof said the presentation looked really nice. He also told us not to worry about the client..he said "some clients are just like that..."
Damn Mofos."
yup. as u should be able to tell, our whole grp was really pissed. so were the rest of the class. we spent so much effort on it, sacrificing sleep and food, taking cabs here and there to print this and that, rush to meetings, rush home to change and what not, only to have a client that is full of shit and who keeps contradicting herself. great.
if u do not know what pageone is, let me tell u what it is. it is a small and really plain bookstore with overly priced books all in the name of art. believe me, those books can be found anywhere, just cuz they say we're targeting the arty farty people.. it's all bullshit. kino and borders have the same books at a lower price and at a better, more convenient location.
as written on lionel's blog:
"Okay basically this is an Advertising project for a real client: PageOne, a bookstore in VivoCity. They've quite well known in some countries like Hong Kong, but in Singapore there presence is BLAAATTT. That means nobody knows who the hell they are.
So the aim was to come up with a campaign for them to 1) Raise Awareness, 2) Increase Patronage , 3) Increase Sales. And it was to be feasible and stay within a budget of $15k / 3 months.
My group identified that the problem was mainly because they didn't have a brand image. So we proposed a campaign that would work around the 'Green Dot' in the O of the logo. Basically our objective is to have consumers immediate think of PageOne when they see a circle with that particular shade of green.
We also played with the idea of how books transport you to another world.
In summary, we came up with a series of strategies, I'm only going to put a couple up. One is an outdoor campaign at Raffles Place to raise awareness which would look like this:
Another is Outdoor floor stickers at the MRT which look like this:
Also a print ad which would look like this:
kay you may not think it's impressive, but we thought it was and we were led to believe that it was because when we sent in the proposal, this is what the client said about it:- "Clear strategies and potentially interesting concepts"
- "The team is a bit more advance in their ideas, but need to work on how they can gel all the fragments together"
So naturally, we assume we're going on the right track right!??!
Here's what the feedback after our presentation was:
1) It's been done before like 6 years ago in HK, it was a flop.
2) Idea is too simple. All the other groups probably thought of it but decided to be bolder and do more adventurous campaigns.
3) Disappointing we chose to do this simple campaign, and not think out of the box.
WTF!?!?!?
Firstly, if it's been done before, why didn't you say so in the feedback which was like a month ago!?
Secondly, it's not too simple. It's simple because they simply do not have a brand image. You have to establish THAT before you go into other bolder campaigns, or nobody will know who the hell you are!
Thirdly, we're not NOT thinking out of the box, we're just being realistic and sticking to the needs and budget of the client. So we look FEASIBLE.
And the worst part? She said this is an academic exercise and we should have explored the full range of our creativity. KNN!! The whole point of having a client is to try to replicate an actual scenario wat..If it's purely an "academic exercise" , why give a bloody budget in the first place?!
Wahlau...and this project is 40% of the final grade!! Even though the client only determines 30% of this and the prof determines 70%...it's still very significant!
Anyway, even the prof thinks the client is full of shit. When the client kept going on and on and wouldn't shut up, (see previous post) he actually took the TA's camera and snapped a picture of him. And They were both sitting beside the client..HAHA!
So after class a lot of us stayed back to bitch abt the client, this group came up with an ad slogan for an anti PageOne movement. It'll read:
"Forget Pageone, move on with the story."
Haha! I thought that was hilarious!
I'm ESPECIALLY bitter cos i was up ALL NIGHT doing the presentation, I didn't sleep a wink just doing it up. At least the prof said the presentation looked really nice. He also told us not to worry about the client..he said "some clients are just like that..."
Damn Mofos."
yup. as u should be able to tell, our whole grp was really pissed. so were the rest of the class. we spent so much effort on it, sacrificing sleep and food, taking cabs here and there to print this and that, rush to meetings, rush home to change and what not, only to have a client that is full of shit and who keeps contradicting herself. great.
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